Flooring industry sources said that antique flooring is more emphasis on people's feelings. 'Customers like antique flooring, which is mainly an attitude of advocating history and pursuing nature. With the advancement of modern processing technology, the flooring is not only durable, but also gives a certain cultural connotation, which is the biggest advantage of antique flooring. 'Intensified flooring and engineered wood flooring are increasingly favored by consumers while an antique floor known as 'the most fashionable' is entering people's lives. Some of the newly-listed antique floor products have unique colors and textures, but the price is also prohibitive.

For example, a carbon-burned oak floor, imitating a cave mural, costs about 1,500 yuan per square meter. And a newly-listed 'La Traviata' volcanic series floor, priced at as high as 3800 yuan / square meter. The top products displayed in the exhibition halls of some well-known brand floors are allegedly 'originally imported' and 'purely hand-tailored', and there are no shortage of 'limited editions' ranging from a few thousand dollars to over ten thousand yuan. 'These are all hand-built, there is no comparable in price, and it is generally used in villas. '

Advantage 1: 'Antique' 'high end'

When the antique floor had just emerged, antique flooring was added to many external cultural concepts and packaging for the needs of marketing. The antique floor was therefore given the position of 'high end'. With the improvement of process technology, antique flooring has become a popular product that can achieve large-scale production.

Advantage two: 'manual' ≠ 'high price'

In the surface treatment of antique flooring production, there are indeed many hand-made links. However, the manual process in many antique floor productions is only one of all the processes and the cost is not great. With the realization of the scale of manual production, the application of modern production equipment, and the wide range of raw floor surface raw material selection, the proportion of manual costs in the product cost structure is getting smaller and smaller. The handmade cost of the antique floor surface only accounts for 3%--5% of the original, auxiliary materials and processing costs.

Advantage three: 'useful' or 'good-looking'

With the improvement of people's aesthetic taste and the increase of individualized demands, flooring and other home decoration products incorporate art, culture, and design factors. But for most consumers, the practicality of the floor is first.