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Power tool market is fiercely competitive
The power tool market in China is highly competitive, with these tools being among the most widely used hardware products across society. As technology and society continue to evolve, the power tool industry has experienced rapid growth. However, this expansion has also brought challenges, including quality issues and occasional accidents, prompting countries around the world to impose stricter regulations on power tools.
In response, the European Union has introduced the EN 60745-1 standard, specifically designed for electric power tools. This standard aims to establish clear technical specifications for power tools entering the EU market, ensuring safety and reducing potential harm to consumers. Additionally, the EU’s Electrical Appliance Certification Act requires all power tool products exported to the region to be certified before shipment and must comply with the EU Electric Appliances Directive. Companies must apply for certification well in advance of product expiration to avoid disruptions.
During inspections, it's crucial for manufacturers to prepare thoroughly. They should build internal experience, adjust their products according to EU regulations, and stay updated with changes in standards—otherwise, they risk being pushed out of the market.
Understanding the laws and standards of the importing country is essential for exporters. For instance, staying informed about the latest EU regulations for electric tools is critical. Product designers and quality managers must be familiar with these standards and integrate them into the design process. Beyond aesthetics and functionality, safety performance must be a top priority during development.
Moreover, many hardware companies fail to invest adequately in channel building, brand promotion, and after-sales service. Lack of proper after-sales support can significantly hinder long-term business growth. A strong after-sales system is just as important as product quality and reputation. Through effective brand promotion, establishing direct sales channels, and leveraging agents and media partnerships, companies can enhance their market presence.
At the same time, while many businesses still rely on OEM production, they should also focus on industry transformation, technological upgrades, and quality improvements. Building a strong brand identity is key to sustainable success in today’s competitive global market.