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2. The focus of furniture companies' marketing strategies will shift from large and medium-sized cities to the vast majority of small and medium-sized cities and towns.
As China's population distribution is shifting from rural to urban areas, in the process of sustainable development of Chinese furniture, cities and towns will occupy a place. With the social progress and economic development, furniture as an important commodity to enter the urban and rural markets becomes an inevitable And it will surely become a future market that every entrepreneur with strategic development vision cannot ignore.
3. While foreign furniture enters China in a big way, more and more domestic enterprises will regard furniture export as the focus of their marketing strategy.
Joining the WTO is a double-edged sword for Xianghe furniture enterprises. Chinese furniture enterprises face both opportunities and challenges. With the trend of global economic integration, the transnational capacity of commodities and elements has increased, and the degree of globalization of furniture has also rapidly increased. A number of powerful furniture companies in China will further expand the export volume of products and place themselves in the international market. Among them, to compete with "foreign brands".
4. The furniture sales market will gradually move from disorder to order, from irregular competition to standardized competition.
With the reorganization and differentiation of Xianghe furniture enterprises, as well as the maturity of the industry and the improvement of the market legal system, the sales market of Xianghe furniture will change the current situation of "combination of fish and dragons" and "fighting of princes". After "Darwin-style" enterprise competition, large-scale and standardized furniture companies will gradually show their comprehensive advantages, stand out, and lead the trend of the furniture market to seize the commanding heights of the furniture market.
5. Furniture marketing will enter the "consumer-led" marketing era. With the improvement of living standards, Chinese consumers will become more and more mature, individual consumption will become more obvious, consumption initiative and selectivity will increase day by day, and consumers will eventually become the "master" of the furniture market. Paying attention to consumers and respecting consumers have become a magic weapon for corporate marketing.
6. "Cultural marketing" of furniture has become a new theme for the furniture industry in the 21st century.
With the increase of people's income and the improvement of living environment, the demand for furniture is increasingly "harsh". With the arrival of the era of cultural consumption, the implementation of furniture "cultural marketing" will become the focus and focus of the future furniture market. In modern Chinese people, especially young people, furniture is no longer purely of use value. It has also become a work of art that reflects the identity, personality, cultivation, aesthetics, and taste of the owner, so that more and more people gradually give up In addition to the traditional concept of "decoration" or "preservation", the connotation of furniture has become the spokesperson of culture.
7. The Internet will become an important means for furniture companies to carry out marketing activities.
At present, the number of people using the Internet is increasing at a geometric rate. The Internet has begun to enter the life of Chinese people. Many savvy enterprises have already. Our furniture companies, whether industrial or commercial, should recognize the huge and With far-reaching influence, we will take advantage of the new business revolution triggered by informatization as soon as possible to seize this great opportunity to "reshuffle" and stand at the new starting line.
Xianghe furniture market performance continues to grow
1. With the breaking of tariff barriers, "foreign furniture" will enter China on a large scale on the basis of the success of the initial battle, causing a new round of competition in the market development of the furniture industry. By January 1, 2005, the furniture import tax reduction will be reduced from the current 22% to zero, Xianghe furniture industry will lose all protection, and will participate in international competition in a relatively equal position with foreign companies, Italy, Spain, Germany , The United States and other countries will seize the Chinese high-end furniture market, Southeast Asian furniture will occupy the low-end furniture market. Furniture companies in these countries have strong development and design capabilities, large product batches, high quality craftsmanship, strong advertising, and rapid market development. They will surely become strong competitors in China's domestic furniture market.