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China's furniture industry urgently needs "standardization" to support the integration of large industries
Since the development of the furniture industry, the history of 30 years is not long or short. It can be said that the development speed is very fast, but compared with other industries, the furniture industry can not stand up straight and say that it is a "big industry", because of what? To a large extent related to the lack of industry standard specifications! The phenomenon caused by the lack of standard missing specifications is as follows: Market chaos, the phenomenon of fish-eye mixing phenomenon frequently appeared in the furniture market from time to time, indicating that the market is still lack of standard standards, and material disputes similar to solid wood furniture will often occur, children's furniture The safety and environmental issues, the origin of high-end furniture, these frequently exposed problems have long been pushed to the cusp of public opinion, although the market can not avoid this phenomenon. Taking children's furniture as an example, the previous publicity gimmicks all ranked first with “health and environmental protectionâ€, but recently, regarding the “General Technical Conditions for Children's Furniture†to be implemented in August, reporters found many places to visit the mall. Children's furniture began to be smashed. It is obvious that many merchants have recently learned that the country is about to introduce children's furniture standards. Because children's furniture that has hidden dangers will be eliminated, they have started to promote price reduction activities. Promotions are also mostly wait-and-see, so sales performance is not obvious. Environmental awareness misunderstanding: solid wood = environmental protection? At present, in our country, many consumers basically equate environmentally friendly furniture with solid wood furniture. Therefore, they are very keen and respected for solid wood furniture. The blind preference of consumers for solid wood furniture not only makes the price of solid wood furniture soar, but also causes a large consumption of forest resources. Then, the sheet furniture must not be environmentally friendly? Experts in the industry explained: In fact, there is no absolute saying that it is more environmentally friendly, mainly because the glue used by enterprises is not good or does not meet environmental protection standards. Although solid wood furniture is more environmentally friendly from innate, it is not environmentally friendly if the glue used in the manufacturing process is not good. Today's sheet furniture, if the materials and glue selection are good, is also environmentally friendly and has no problem. Nowadays, the foreign furniture in the plate furniture is doing very well. We can actually do it well in China, as long as we are willing to spend more money to buy good glue. From the perspective of sustainable development, sheet furniture is a trend in the future industry. "Three Guarantees" has no clear text, and the after-sales service is obviously lagging behind. At present, there is no uniform warranty for furniture and building materials in the country. Generally, the agreement between the enterprise and the consumer is subject to the prevailing. Zhu Changling, chairman of the China Furniture Association, told reporters that the industry generally stipulates that the warranty period for furniture is one year, and some companies extend the period to three to five years. The one-year warranty period is short, the warranty terms are demanding, the nationwide warranty is difficult to cash, and the door-to-door time is delayed. Such problems make consumers a headache for the furniture industry. According to a sample survey conducted by relevant departments, less than 20% of consumers have enjoyed furniture warranty services. This data shows that there is a big gap between the furniture industry and the after-sales warranty of mature industries such as home appliances and communications. Zhu Changling admits that the state supervision mechanism has been overlooked, the laws and regulations and management methods formulated have not kept up with the development of the market, and there is insufficient attention to the design of furniture warranty and maintenance details. There is no perfect and clear laws and regulations. This is the furniture warranty. The root of the difficulty lies. Standardization has become an important tool for competition in the international market. In summary, these are enough to illustrate the importance of standardization and standardization in the furniture industry. In addition, only the standardization and standardization of the industry can ensure that the furniture industry will continue to grow and develop for a long time, otherwise it will be eliminated by the times and competition. The market competition economy of the survival of the fittest today forces enterprises to continuously strengthen various management standards to achieve scientific management and modern management and improve competitiveness. The standardization level is a reflection of the level of national science and technology and economic development. It is also an important indicator of the level of national and enterprise management. With the expansion and development of international trade, standardization has become an important tool for competition in the international market. While earnestly grasping product standardization and technical standardization work, the company attaches great importance to and strengthens the management standardization of various enterprises. Standardization is the crystallization of human wisdom and a summary of experience. It is a management technology and operation method that is more economical, more standardized, and more consistent with the laws of things. Looking at the world, which high-growth modern enterprise is not a highly standardized enterprise in many aspects such as management, research, production, sales and service! If quality is the life of an enterprise, standardization is the soul of the enterprise. In the years of standardization, most domestic domestic companies are in a state of “not movingâ€, so the industry has suffered a series of anti-dumping incidents in succession, which also gave us a vivid lesson – not knowing the rules of the game, only passive beatings . Standardization has become the core of furniture enterprise management. For furniture enterprises, enterprise leaders must first understand the meaning, necessity and urgency of implementing standardization, clarify their own ideas, and clarify what purpose enterprises want to achieve through standardization, and learn How to implement standardization.