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The home industry trusts the crisis to defend the battle to restore the true face of imported furniture
Home Industry Trust Crisis Defence Battle Natuzzi Chengdu Head Jiang Jiwei: Natuzzi is Italy's largest furniture manufacturer. The Natuzzi brand sofa is designed and produced by Italy and sold to authorized dealers all over the world. Currently, Natuzzi's products are only available for purchase at dealerships legally authorized by Natuzzi. Natuzzi's authorized dealers can provide customers with proof of origin. The certificate of origin is issued by the Entry-Exit Inspection and Quarantine Bureau of the origin of the product. The origin certificate will clearly indicate the information of each item, including the quantity, the time of the product code and the invoice number. Since the content and weight of each batch of goods are different, if the consumer has doubts about the origin, you can compare the certificate of origin certificate on the customs declaration form when the goods are imported, and you can tell whether the certificate of origin actually corresponds to the goods. . Not only that, but the bottom of each Natuzzi original sofa or armchair has an ID code, and each ID code is the only identification of this sofa. By scanning the barcode, the entire production process of the sofa can be tracked, including leather cutting, sewing, assembly, packaging, and the like. Consumers can check the authenticity of this ID number through the Natuzzi brand. Xi Mengsi, Baina Rui Chengdu head Chen Jihai: The choice of high-end furniture should pay attention to four major steps: choose a formal professional store, this store will be very cautious when introducing the brand, plus the professional understanding of the market, so that the store first for consumption The first pass; choose a regular brand store, especially imported products. Generally, imported high-end brand stores are bound by the brand owners, and there will be complete guarantees from products to after-sales services. Pay attention to the relevant import product legal documents. For example, customs declaration, origin description and other related documents; pay attention to product identification. Like a regular imported product, there will be a complete set of product identification such as the product's barcode, product details and other signs attached to the product. At the same time, it is worth noting that imported brands such as Simmons and Bonner are very concerned about the protection of the place of origin and brand, and their identity recognition system not only stays on the customs declaration. Experience tells us that all the imported furniture brands, especially the imported luxury furniture brands, are actually very low-key. Different from the products of the foreign brands, they are very low-key, which is often more real. Xu Weiyang, head of Chengdu, Chengdu: To identify the real high-end brands, we must pay attention to the following details: 1. It should have experienced cross-century brand accumulation and historical precipitation. Without a hundred years of history, it cannot be said to be a high-end brand. 2, it should have "noble blood", such as SEALY mattress became the US White House's mattress. 3. In the collection and manufacturing process of raw materials, there should be strict standards and testing procedures. For example, a new product of SEALY is obtained from long-term research by orthopaedic surgeons from research and development, design, manufacturing to testing. crystallization. Xia Tu Chengdu leader Li Jin: Xia Tu Group has a branch office in China, all products are produced by the Xia Tu Group Italian factory, unified customs declaration, unified after-sales. Any problems with our products are maintained by Italian technical workers in the Shanghai branch. If they are not maintained, they will be sent back directly to Italy for maintenance.