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Original furniture design to see if the Milan form has been older than the content?
"Where can I be apart from Milan?" - This is the propaganda slogan of the Milan International Furniture Fair that has reached the age of "Knowledge". This is a perfect summary of the “design marathon†that lasted more than half a century, and an ambitious oath for the next 50 years. Although the Milan exhibition has been continuously evaluating the "form is greater than the content" in recent years, it does not prevent it from being the biggest stage in the home furnishing industry every year, and it is a perfect place for major brands and designers to show their self. Form is bigger than content? As the world's largest furniture fair, the Milan International Furniture Fair with more than 30,000 square meters of booth space has always been a concentrated place for global design classics. However, since 2010, the Milan exhibition has continued to harvest the evaluation of “form is greater than contentâ€. Throughout this year's Milan exhibition, the design also lacks innovation. The words “only, starting†rarely appear in the press release, and most of the designs are just changed to the “outerwear†and are once again put on the stage. At the same time, as more and more big-name designers adopt independent cooperation and cooperate with home brands, you will see the works of popular Spanish female designer Patricia Urquiola appear on different booths such as Kartell and Baccarat. This is bound to make the brand seek a compromise between its own characteristics and designer style, and weaken the difference between different brands. Even so, most visitors still believe that "Milan exhibition is a visual feast of the home design industry." In order to attract attention, all major manufacturers have done their best to arrange the booth as a beautiful stage, and the protagonist is naturally - furniture. Zannota chose to move the designer's studio to the wall of the booth, from the choice of fabrics to the production of the frame, to the final molding, with the designer's sketch, so that visitors can see the production process at a glance, although not enough, but not enough This "anatomical" type of fascination still attracts people to stop. Dedon will move the real plants into the real space, creating a real courtyard, vines and flying paper butterflies on the wall, so that visitors who have just walked between the booths seem to step into the "Xanadu". From the display of the furniture itself to the creation of the entire space, this year's Milan exhibition is not just about form, it tries to convey the designer's reflection on the relationship between product and space, as the German designer Constantin Grcic said. “If a design can only be placed in a specific space, it is definitely not a successful design. A good design needs to adapt to different spaces.†Today, materials have long replaced the appearance and become a new focus for designers. This is especially noticeable at this year's Milan show – cardboard, plastic, bamboo, new metal, everything you can think of and see in your everyday furniture. The famous British industrial designer Tom Dixon, MOST at the Milan Design Week, became the most sought-after design exhibition in addition to the main exhibition hall. The material used in the luminaire called "Luminosity" was completely unexpected. The radiator, large acrylic lens and 6-inch LED lamp were integrated into a cylindrical lampshade with stainless steel, copper and dark blue. Different material choices. Tom Dixon hopes to create a unique product design and constantly try new materials. In the work of the design studio “product logistics shape†from China, the designer Zhang Lei led his team to replace the rigid materials with the ancient rice paper with the paste paper craft from Yuhang Paper Umbrella. Into the pulp, to create a unique paper chair - "Butterfly", and finally won the sole award of the SaloneSatellite Design Report Award of the Milan Satellite Salon, became the first Chinese designer brand to receive this award. As the design magazine Domus introduces at its new material exhibition, “Materials will become one of the scarcest resources for human life in the future. How to use materials rationally with modern technology is the biggest topic facing designers in the future.†And in these or conceptual or experimental designs, we seem to see a glimmer of hope. Chinese design in Milan, China and Milan, one is the production country that is eager to seek transformation from traditional manufacturing, and the other is the so-called design "pilgrimage site". How far is the distance between them, perhaps as in a media report in Italy? Words - "China is so close to Milan, so far away." Perhaps you will be delighted to discover that at this year's Milan exhibition, under the joint operation of Red Star Macalline and Beijing Design Week, a Chinese design exhibition called “Sit Down†was in Torto, outside the main exhibition hall. At the exhibition, this exhibition by the famous designer Zhu Xiaojie invited more than 50 Chinese outstanding designers to present more than 90 original designs from China with the theme of “chairsâ€. This exhibition, which is regarded as "the Chinese design turned over in Milan", may be far more meaningful than the actual effect, even if the comment "No chair can really take home" can not be suppressed. The ecstasy of "debut". As Zhu Xiaojie said, "This time 'sit down' to participate in Milan, in addition to support and approval, may also be questioned and criticized, but this is definitely a good start. 'China's creation' is still very long The way to go is not design, not manufacturing, nor the problem recognized by the world, but the awakening of national self-esteem, the popularization of aesthetics and the focus of the media." And as the only one in the main pavilion Chinese designer Yang Mingjie, his multi-functional home system in collaboration with Italian furniture brand Natuzzi, consists of a square module of 400mm x 400mm. The interior is designed with a clever T-bracket that adds strength to the unit and can be used as a handle for easy handling. When used alone, it can be a coffee table, a low stool or a side cabinet. When combined, it can be assembled into bookshelf, TV cabinet or screen of any size, and the T-shaped brackets with random orientation form a fantastic organic picture. Yang Mingjie hopes that the final work will allow users to experience happiness and convenience, whether it is the shape, function or human-machine interface of the product. Whether it is the "sit down" design exhibition, or the cooperation between Yang Mingjie and Natuzzi, these are the living forms of Chinese design in Milan, maybe a little naive, but there is hope and gain, maybe next year we can see more in Milan. Mature, more creative Chinese design, as designer Zhang Lei hopes, "Next year we will leave the satellite show, hold our own exhibition, step by step to the main pavilion. Let Milan witness the growth of Chinese design. Talk Industry Review "This year's Milan exhibition did not have much innovation in the design concept. The current situation in the home market is not as optimistic as in previous years, and the relative reduction in the number of participating brands is justifiable, but the European debt crisis is early to enter the market. The big brands have little influence. For example, Kartell has also cooperated with some big-name designers this year to create a lot of good works. As far as I am concerned, I hope that in the future, brands like Kartell will be able to Cooperate with Chinese designers to make our China's good design go to the world." - "Beijing Design Week" person in charge "The Milan exhibition we scored on two sides. On the one hand, it does have a lot of new things. On the other hand, if you look closely, perhaps only 20% is really able to continue." Famous product designer Yang Mingjie "The most notable feature of this Milan exhibition is the brand and designer's enthusiasm for material innovation, not only high-tech new materials, but also how old and traditional materials can be returned through new methods. People's life." - Product and space designer