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Power tool market is fiercely competitive
The power tool market in China is highly competitive, with these tools being among the most widely used hardware products globally. As technology and society continue to evolve, the power tool industry is growing at a rapid pace. However, this growth has also brought challenges, such as quality issues and occasional injuries caused by faulty products. In response, countries around the world have become more stringent in their requirements for power tools entering their markets.
The European Union, for instance, has established the EN 60745-1 standard specifically for electric power tools. This standard sets technical specifications to ensure the safety and performance of power tools sold within the EU. Additionally, the EU introduced the Electrical Appliance Certification Act, which requires all power tool products exported to the region to undergo certification and meet the requirements of the EU Electric Appliances Directive. Companies must apply for certifications well in advance, especially for products nearing expiration, to avoid disruptions in their export operations.
During inspections, companies should prepare thoroughly in advance. It's crucial for enterprises to gain experience and adapt their product designs according to EU regulations, or risk being pushed out of the market. Understanding the standards of the importing country—such as the latest EU regulations for electric tools—is essential for manufacturers. Product designers and quality managers must be well-versed in these standards and integrate them into the design process, not just focusing on aesthetics and functionality, but also ensuring that safety features meet regulatory expectations.
Moreover, many hardware companies fail to invest enough in building strong distribution channels, brand promotion, and after-sales service. A lack of proper after-sales support can significantly impact long-term business sustainability. After-sales service is just as important as product quality. Companies should focus on building a solid brand image through effective marketing, establishing direct sales channels, and leveraging agents and media partnerships.
In addition to OEM manufacturing, it's time for the industry to shift toward innovation and branding. Hardware companies should prioritize technological upgrades, improve product quality, and work on developing their own brands. By doing so, they can enhance their competitiveness and secure a stronger position in both domestic and international markets.