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No reason to return the product for life leads to the concept of "renting furniture"
Recently, Liantianhong Chinese-style palace mahogany furniture company, the leader of the Chinese mahogany furniture market, promoted the new marketing concept of mahogany furniture with a "lifetime unreasonable return" and produced a considerable market response.
Nearly a month after the implementation of "Return for life without reason", some consumers in Liantianhong across the country have tasted the sweetness of return. A customer said: "The mahogany furniture will be returned after a few decades. Even if there is no money to make, it will be very cost-effective. It is a reason to rent furniture, save the mahogany resources and achieve green consumption. , That ’s not even better! "In fact, among Lian Tianhong's customers, there are many people who share his ideas.
As Liantianhong customers said, there is no reason to return the product to consumers for a "renting furniture" experience. The reason is that in addition to the reputation of Liantianhong guarantees the confidence that customers can "return the product without reason", it is more important that Humanized service gives customers the inspiration of green consumption. Most people who buy mahogany furniture have taste and high-level consumption values. Renting furniture is proposed by Liantianhong customers and is also a kind of voice of mahogany consumers. "Rental furniture" not only enables customers to try new products for many times, but also expands the mahogany audience to promote mahogany consumption and promote the mahogany culture.
The traditional consumption model is essentially a resource-exhausting consumption model, and the green consumption of the “redwood furniture for rent†in the sky-red style is an ecologically conscious and high-level rational consumption behavior. This kind of behavior is exactly the spark sparked by the cooperation between consumers and Lian Tianhong.
Strong demand for second-hand mahogany furniture transactions
Because of the lack of formal and professional second-hand mahogany furniture distribution channels, mahogany furniture holders often conduct transactions in private, with greater risks.
Experts say that as people's income levels rise, the group of mahogany furniture consumers continues to expand. People who owned a small amount of mahogany furniture many years ago under economically inadequate conditions wanted to upgrade old furniture. In recent years, many consumers who have bought mahogany furniture with more practicality and more modern styles are also eager to sell the old furniture to buy the mahogany furniture with Ming and Qing styles and more collectible value. Therefore, the establishment of a secondary market for mahogany furniture catered to the demands of some consumers.
It is reported that Jinfei Mahogany furniture brand launched a mahogany secondary trading activity . This activity adopts two modes: customer pricing and negotiated pricing. For second-hand furniture sold by customers after pricing, the brand charges 20% of the transaction price as a commission. The furniture sold by the brand after negotiation with the second-hand furniture holders will be charged for the bargaining price in addition to the base price set by the consumer.
Mr. Li, who has been operating Redwood for many years, believes that the gains obtained through second-hand exchanges can only account for up to about 10% of the company's overall turnover, but by building second-hand trading areas in the store, it is expected to drive the sales of new furniture.
Nevertheless, there are still risks in the process of second-hand transactions of mahogany furniture. Experts said that it is difficult to control the materials and workmanship of an enterprise when it purchases or collects old furniture, so it needs to operate cautiously. The organizers of the second-hand market should pay close attention to quality control, safeguard and safeguard the interests of consumers, and never provide counterfeit and inferior commodities with circulation opportunities. In addition, the price evaluation also needs comprehensive positioning to avoid price fluctuations in the entire mahogany furniture market. function forumhottag_callback (data) {tags = data;} parsetag ();
Strong demand for second-hand mahogany furniture trade reminds: greater risk
In recent years, fans of mahogany furniture have expressed a high demand for building a mahogany secondary market. Whether it is a consumer who has invested in rosewood many years ago, is currently eager to monetize, or a consumer who has a demand for replacement of the redwood family, they are all concerned about the establishment of the secondary market, and some new changes have occurred in the redwood market.