Sweden. China. Timber seminar and trade fair held in Shanghai

 

December 10, 2013, Shanghai, China. The Swedish Wood Industry Association, the China Wood and Wood Products Circulation Association and the China Furniture Association jointly held the “Sino-Swiss Wood Industry Day” and the “Sweden. China. Wood Research and Trade Fair” in Shanghai. Ms. Belinda, Consul of the Swedish Consulate General in Shanghai, China, Mr. Mikael Eliasson, President of the Swedish Wood Industry Association, Jan S, General Manager of the International Department of the Swedish Wood Industry Association and Chairman of the European Wood Industry Association Mr. derlind, Mr. Liu Nengwen, President of China Wood and Wood Products Circulation Association, Ms. Tu Qi, Director of Information Department of China Furniture Association, Mr. Zhu Guangqian, Honorary President of China Wood and Wood Products Circulation Association, Vice President and Secretary of China Wood and Wood Products Circulation Association Mr. Chang Taoming and other distinguished guests were all present to express their congratulations and support.

 

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This “Sino-Swiss Wood Industry Day” involves content covering the entire industry chain. The seminar is divided into two parts: “Materials” and “Design”: The “Materials” section is carried out by Swedish wood industry professionals for the Swedish wood industry and product characteristics In-depth introduction, including important industry information such as forest management, logistics and transportation, and Sweden's unique sawn wood grading standards. 11 of Sweden's largest sawmill companies (Bergkvist-Insj? N, Holmen Timber, Martinsons, Moelven Timber, Norra Timber, Norrskog Wood Products, SCA, Setra Group, Siljan Timber, S? Dra Timber, VIDA Wood) more than 50 representatives All of them were present at the exhibition space of more than 300 square meters to fully display Swedish high-quality red pine and spruce and other sawn wood products.

The “Design” section invited the famous Chinese furniture designer Mr. Zhu Xiaojie, Mr. Zhao Ruihai, founder of Qumei Furniture, Mr. Guo Xiangyang, founder of Songbao Kingdom brand, Mr. Roberto Davolio, AWAWA co-founder and architect, and Mr. Marc Brulhart, Experts in the field of design and architecture delivered keynote speeches, in-depth discussion on the experience of using Nordic wood as a high-quality and environmentally friendly home and furniture material, Nordic lifestyle and design concepts. Dr. Xuan Huang from Shanghai Jiaotong University was also present to share with the participants the design workshop and competition plan planned by Professor Fan Wenbing of Shanghai Jiaotong University to be jointly organized with the Swedish Wood Industry Association.

 

Mr. Mikael Eliasson, President of the Swedish Wood Industry Association, said: "Sino-Swiss Wood Industry Day" accumulates Chinese and Swiss wood and design elites, deeply interprets Swedish environmental protection and high-quality sawing industry experience, and discusses practical industrial gatherings The impact is profound. Such a communication platform needs to continue to develop in the long term.

 

Jan S, General Manager of the International Department of the Swedish Wood Industry Association and Chairman of the European Wood Industry Association? Mr. derlind said: “In Sweden, where the forest coverage rate exceeds 70%, the forest environmental protection management principle of“ each tree needs three trees per felled tree ”has made the Swedish forest stock not only decrease but increase year by year. The Swedish forest industry is developed , High utilization rate, and strong awareness of sustainable development. As far as the wood industry is concerned, the industry gap and development space between China and Switzerland are huge, with strong mutual complementarity, and the two sides can establish long-term strategic cooperative relations. "

 

Mr. Liu Nengwen, President of China Wood and Wood Products Circulation Association, introduced the memorandum of cooperation signed by the China Wood and Wood Products Circulation Association and the Swedish Wood Industry Association on the eve of the meeting, and expressed the hope to promote Sino-Swiss timber trade through cooperation Sustainable and healthy development. Mr. Zhao Ruihai, the founder of the furniture industry representative Qumei Furniture, said: "Nordic design has been increasingly recognized by Chinese consumers in the past few years. Among them, in addition to the simple design form, the main reason is the yearning for environmental protection in Northern Europe. And the need for humanized design. The communication platform built by Sino-Swiss Wood Industry Day should serve as a bridge and promote the business, design, life and culture of China and Northern Europe. "

 

Sweden is the world's third largest exporter of sawn timber. Its current annual output of sawn wood is 16 million cubic meters, of which exports account for 75%. Its sawmilling industry consists of 140 sawmilling factories under 50 companies (of which 70% are sold to overseas markets such as Western Europe, North Africa, the Middle East, Japan and China). Excellent material selection continues to increase its share in the Chinese market. The total export volume was 150,000 cubic meters in 2012 and reached 450,000 cubic meters at the end of 2013. This trend shows the increasing awareness of environmental protection and quality requirements in the Chinese wood and home furnishing market. After this negotiation, representatives of China and Switzerland reached consensus on the topic of Swedish wood as the first choice for high-quality, green and environmentally friendly design materials in the Chinese market; and expressed their strong desire to establish long-term strategic cooperation and maintain circulation relations. (Editor: Peter)

 

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