Qinghe cashmere expands into the high-end road map

The world looks to China for cashmere, and China looks to Qinghe. This powerful statement reflects the ambition of Qinghe in the global cashmere industry. Behind this success are years of challenges—market fluctuations, policy constraints, and a lack of brand recognition once held back the growth of Qinghe’s cashmere sector. However, through relentless efforts in transformation and upgrading, Qinghe has steadily moved up the value chain, capturing a leading position in the industry with unstoppable momentum. Over the past three decades, Qinghe has transformed from a low-end producer to a high-end leader in the cashmere market. This year’s Qinghe International Cashmere Fair emphasized the theme of “leading, integrating, and breaking through,” which aligns with Qinghe’s long-term strategy of moving toward the high end of the industry. **Leading: The Technological Transformation** Cashmere raw materials form the foundation of the industry, and Qinghe is well-known for its high-quality supply. The county’s processing capacity accounts for over 50% of the national total. To ensure quality, Qinghe has invested heavily in improving combing technology, achieving a fine cashmere standard with a coarseness ratio of less than 1 in 10,000 and a impurity rate below 2 in 10,000—far exceeding national standards. These products not only serve top domestic brands but also supply international giants like Lauro Piana and Bill Fibre. In 2012, Qinghe’s cashmere exports reached $630 million, making up 29.6% of the national total. Cashmere sweaters, yarns, and garments accounted for 42%, 33%, and 16% of the international market respectively. In late 2012, Qinghe was recognized as a national-level base for cashmere foreign trade transformation and upgrading. To further strengthen its position, Qinghe partnered with the State Administration of Quality Supervision to establish the National Cashmere Product Quality Inspection Center, ensuring reliable and impartial testing. In 2011, the “Qinghe Cashmere Price Index” was launched, marking Qinghe’s entry into the price index era. The Cashmere (International) Trading Center also began operations, with plans to list on the Bohai Commodity Exchange, revolutionizing traditional trading methods. Qinghe has also upgraded its spinning equipment, with most machines being Italy’s sixth-generation BIGAGLI models. The county now produces 7,000 tons of cashmere yarn annually, becoming the largest cashmere spinning base in the country. With a wide range of yarn types—from 28-count wool to 200-count worsted yarns—and advanced anti-pilling and color options, Qinghe has become the core hub for wool production and distribution in China. **Integration: Expanding Sales Channels** Qinghe has embraced e-commerce, with many of the top cashmere brands on Taobao being Qinghe-based, such as Kumeijiao and Pamir. These online brands have created impressive sales records. Currently, over 5,000 online shops operate in Qinghe, employing more than 50,000 people and generating annual sales of over 1 billion yuan. Qinghe has become the largest network sales base for cashmere products in China. At the same time, the physical market has grown rapidly. Since 2008, Qinghe has operated the first professional cashmere market in China, expanding domestic sales channels. The market now generates over 1 billion yuan in annual sales, with over 400 enterprises and merchants operating across 20 provinces. The second phase of the Qinghe Cashmere Products Market, an e-commerce startup park covering 220,000 square meters, is under development, aiming to boost e-commerce integration and enhance market functions. With the concept of “channel is king,” Qinghe has developed both online and offline sales strategies. This dual approach helped the industry withstand global economic crises and maintain steady growth. In 2012, Qinghe added over 800 computerized flat knitting machines, producing over 9 million pieces of cashmere products annually, marking one of the fastest-growing periods for automated knitting equipment. **Breakthrough: Brand Building and Innovation** Once limited by a lack of strong branding, Qinghe has now seen the rise of new brands such as Hongye, Yishang, Huajia, Lundyland, Béron, Cool Meijiao, and Pamir. These brands are gaining recognition and driving the industry forward. Qinghe has also collaborated with design institutions, including Tsinghua University’s Fine Arts College, to create the “Qinghe Prajna Cashmere Design Studio.” This partnership has led to innovative designs infused with local culture, enhancing the brand’s appeal. This year, Qinghe will work with the China Fashion Color Association to launch the China Cashmere Color Base and release fashion color trends. Moving forward, Qinghe aims to build a high-end industry where branding, design, and innovation go hand in hand. With this focus, Qinghe is shifting from quantity to quality, making significant strides toward the high-end fashion market. Through continuous change, Qinghe cashmere has become more stylish, more appealing, and more competitive. With each breakthrough, the industry has evolved from the “China Cashmere Capital” to the “China Cashmere Textile City.”

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