Cabinet hardware companies are faced with not only the adjustment of traditional agents' positioning and the rebuilding of cooperation relationships, but also the market is increasingly difficult to control. In addition to being forced to flatten the distribution channels, the entire cabinet hardware industry channels are moving towards a diversified, functional, and rapid trend. In this case, cabinet hardware companies want to get the effect of precision marketing, the operation of the store is a way out.

A specialty store is a retail business that specializes in or authorizes the operation of a major brand of goods (manufacturer brands and middleman brands). How to run the store successfully has been a topic that many marketing professionals have been discussing.

It is understood that the current growth trend of the cabinet hardware industry is slowing, the rate of increase in output is slowing, and the growth rate of sales is also slowing down. In this state, the competition between cabinet hardware companies and distributors emphasizes price and service. Price is a form of value, but it is clear that each company needs to establish a comprehensive system of price adjustment and stability, so as to ensure the stability of the market price system. The company’s services need to provide better dealers and consumers with a thoughtful marketing system and a warm product service system.

The store has realized the integration of sales services and can create a stable and loyal cabinet hardware customer group. Compared with the terminal stores operating point, the advantages of cabinet hardware stores are mainly reflected in several aspects:

First, it is conducive to the stability and development of the sales network and the continuity and stability of the Group's operations.

Secondly, it is easy to provide terminal distributors and consumers with product information of cabinet hardware in a timely manner, and it is easy to collect market and channel information.

Third, when consumers purchase products from specialty stores, cabinet hardware has 100% sales opportunities (no other brands in the store), which greatly increases the transaction rate of cabinet hardware products.

The advantages of cabinet hardware stores can solve the problem of reconstructing business models of cabinet hardware companies that are currently accompanied by lower profits in the industry. Because more and more attention to the brand today, corporate strength, brand strength is what cabinet hardware consumers value, and what consumers value, the market's mainstream. Cabinet hardware companies can only continue to develop if they grasp this mainstream.