The construction machinery industry is equipped with the Internet to create a new situation

Abstract With the advent of the Internet era, its influence has become more and more popular, and it has been popularized in people's life, work, and entertainment. The mobile Internet brings together the best new technologies from all industries to meet people's needs. Through the Internet, you can integrate various information channels,...
With the advent of the Internet era, its influence has become more and more popular, and it has spread to people's life, work, entertainment and other aspects. The mobile Internet brings together the best new technologies from all industries to meet people's needs. Through the Internet, various information channels can be integrated to quickly and timely convey industry information, helping enterprises to timely understand market changes, policy trends, project progress and other information, providing useful and necessary reference for enterprises to make final decisions, so the Internet has begun to receive more and more Multi-industry customers and users are recognized.

The level of Internet popularization technology continues to develop, and the forms of graphics, slides, and videos are becoming more and more abundant. The major exhibitions, conferences, and events in the industry are broadcast live and the content is richer and more detailed. More and more companies are also choosing to promote their brands and new products through the Internet.

It is understood that large-scale enterprise e-commerce is developing from the basic aspects of online information release, procurement, sales and other basic applications, such as online design, manufacturing, and planning management. The awareness of e-commerce application in small enterprises has generally increased, and the number of small businesses using e-commerce has maintained a relatively high growth rate. More than 50% of large enterprises have established e-commerce systems, more than 30% of small businesses are found through the Internet, 24% of small businesses are promoted through the Internet, and more than 100 million online shopping users. In 2009, the country’s e-commerce transaction volume exceeded 3.6 trillion yuan.

Compared with the traditional marketing model, Internet marketing has the advantages of low cost, strong sharing, and convenient interaction. It advocates the interaction between virtual and reality to establish a research, product, channel, market, brand communication, promotion, customer relationship, etc. "Light", more efficient marketing chain, integrate all kinds of marketing resources, to achieve the marketing effect of small Boda and light. The construction machinery industry is no exception, and it has also entered the era of Internet marketing.

The construction machinery industry is an industry with high professionalism, great influence from policies, and continuous changes in the industry market. Previously, information exchange and communication relied on internal industry information, meetings and so on. Along with the active market, different positioning and different characteristics of print media publications are becoming more and more active, and most of the publications are published on a monthly basis, quantitatively issued, and there are certain restrictions on the breadth of information dissemination. The emergence of the Internet has largely compensated for this deficiency.

The emergence of the Internet has made it easier for buyers and sellers in the construction machinery industry to exchange resources. The rise of the construction machinery industry website is in response to this demand. Internet development has imperceptibly affected many aspects of the development of the construction machinery industry market. As stated in the Internet report, enterprises are applying online design, manufacturing, planning management, etc. to basic applications such as online information release, procurement, and sales. All-round synergy development. Looking forward to a new round of Internet application changes, both the enterprise and the media in the construction machinery industry can seize the opportunity to jointly promote the development of the entire industry.

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