Recently, the incident of a woman riding a ofo on a pedestrian in Shenzhen has also triggered a heated public opinion. The small yellow car involved in the identification has been identified as a safety problem in the vehicle brake system. Similarly, as early as February, there were media reports that theo users were riding a small yellow car and were injured because of brake problems.

Due to the cost reduction, theo small yellow car vehicle production is not so sophisticated, only the simplest chain drive, pneumatic tires, ordinary brakes, etc., even the lock design is just the simplest password mechanical lock, and no GPS positioning. Although the small yellow car can control the manufacturing cost, it also led to the high loss rate of the small yellow car, which led to an increase in news such as “the primary school student kicking ofo bicycles”, and riding accidents frequently occurred.

However, such problems still cannot block the ambition of ofo to strive for "market first". Since the operation of the city, theoo Xiaohuang car has spent a lot of time in order to seize the market. For example, the lowest cost and the fastest speed for distribution, and in many cities, even in order to seize the market, and the relevant government departments to record the private placement. Bida Consulting's shared bicycle data report has been used by ofo several times to promote its leading position in the shared bicycle industry.

It is understood that in February and May this year, Bida Consulting released the "2016 Shared Bicycle Data Report" and the "First Quarter 2017 China Shared Bicycle Market Research Report".

Among them, the "China's shared bicycle market research report for the first quarter of 2017", which was heavily quoted by the public in the public relations, said that ino in the first quarter of 2017, the company had the market share of 51.9%, ranking first in the industry, and Moby bicycles were 40.7%. The market share ranks second.

The “of the market first” status supported by third-party data organizations is indeed different. However, it is not the case that the founder of Bida Consulting was filed by the court. No one even knows that the “market first” data of ofo may not be Reliable.

In May of this year, Mobike bicycles will be brought to court by Chen Liming and Huang Shunfang, the founders of Bida Consulting, for allegedly violating the reputation of Mobai, and the court is also hearing the case. It is also the paper-like situation of the Mobike bicycle that has led to the "inside" of Bida Consulting.

According to informed sources, the data report of Bida Consulting lacks authority and there are data fair errors. The founder has long-term clear price tag to charge the enterprise, and according to the company's requirements to produce various data, write and publish the so-called "market research report", each report sells for tens of thousands of dollars.

As a result, ofo has gained the propaganda advantage. It is often seen in the “ofo market first” topics and reports on various media websites. However, this “market first” routine is too deep, and the reference is so lacking in “sincere” ratio. Consultation data. Even if the so-called "market first" crown is won, the old problems of body quality and mechanical lock problems still exist, and theo still has more points to put it on product production and R&D.

Editor in charge: Xing Xingchen