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Architectural hardware companies urgently need to increase the added value
In recent years, with the success of initiatives like "Home Appliances Going to the Countryside" and "Cars Going to the Countryside," the Chinese government has introduced another policy: "Building Materials Going to the Countryside." This move comes as many architectural hardware companies face challenges in overseas markets, prompting a shift toward domestic sales. The new policy is seen as a timely boost for the industry, offering not only new opportunities but also driving industrial restructuring.
Industry experts believe that this initiative will benefit construction hardware companies and help accelerate the growth of more competitive enterprises while phasing out outdated production methods. To qualify for the program, building materials must meet national standards, be produced by reputable manufacturers, and have a certain level of scale. Low-quality or outdated products will not be included, ensuring that only advanced, eco-friendly, and energy-efficient materials are promoted.
China is known as a major global manufacturer of hardware products, largely due to its abundant and low-cost labor. However, many of these products lack technological innovation, often being sold abroad as high-end items while lower-quality versions remain in the domestic market. To break this cycle, Chinese hardware companies need to invest in core technologies and transition from mere producers to innovators.
The architectural hardware industry is now seeing a growing trend toward low-carbon solutions. As the construction sector moves toward greener, energy-efficient, and environmentally friendly practices, demand for advanced building hardware will continue to rise. Companies are expected to focus more on research and development, creating energy-saving products that align with future market needs.
Moreover, the industry is shifting toward resource conservation and environmental protection, aiming to transform into a more technology- and knowledge-based sector. This transition will reduce the share of high-energy consumption, high-pollution industries within the national economy.
Some domestic architectural hardware companies have already evolved from simple manufacturing units into innovative, high-value enterprises. These firms are positioning themselves as international, professional, and technology-driven, with a strong focus on branding and R&D. As domestic demand expands, they are preparing to explore new markets and create a more sustainable and competitive future for the industry.