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Aluminum Expanded Metal Mesh is a type of expanded metal that is made from a sheet of aluminum. It is light, durable, and corrosion-resistant. This type of expanded metal is often used in architectural applications, such as window screens, room dividers, and decorative accents.
Expanded Metal Sheet is a broad term that refers to any type of expanded metal, regardless of the material from which it is made. These sheets are available in a variety of thicknesses and sizes, and they can be used for a wide range of applications, from industrial to decorative.
Expanded Metal for Construction is a type of expanded metal that is designed for use in construction applications. It is often used as a sturdy, lightweight material for walkways, ramps, and platforms. It can also be used as a reinforcement material in concrete and other construction projects. This type of expanded metal is typically more durable and has a higher load-bearing capacity than other types of expanded metal.
Hardware is not the road to domestic sales
In 2008, a global financial crisis hit the world, and many domestic hardware companies that relied on foreign trade were hit hard. Their orders dropped significantly, forcing some to look inward—toward the domestic market, which had previously been overlooked. This shift was not just about survival; it was a strategic move to diversify their sales channels and reduce dependency on volatile international markets.
As a result, several hardware companies began transitioning from export to domestic sales. Some were small manufacturers forced into quick fixes, while others were larger firms using this moment to restructure their market strategies and build stronger brand identities. Regardless of the motivation, the author argues that shifting from foreign trade to domestic sales is no easy task for the hardware industry.
The path to domestic success is full of challenges. The Canton Fair has long been seen as a barometer for China’s foreign trade, with historical data showing its strong correlation with export performance. However, recent trends show a decline in exports, particularly in the EU and Japan, where drops exceeded 35%. Even in emerging markets like Argentina and India, growth was offset by steep declines in Russia and Brazil. With the financial crisis deepening, these markets have become increasingly unstable, adding to the pressure on Chinese exporters.
Opening up the domestic market requires more than just selling products—it involves building a brand, establishing distribution channels, and creating a marketing strategy from scratch. Many foreign trade companies lack the necessary experience, resources, and team expertise to make this transition smoothly. They often face issues such as weak product innovation, poor brand recognition, and an absence of a professional marketing team.
Product development is another major hurdle. Most foreign trade companies produce based on customer specifications, with little focus on innovation or design tailored for the domestic market. Export products are typically designed for different consumer preferences, lifestyles, and environments, making them unsuitable for local buyers without significant modifications. Additionally, many foreign trade companies rely heavily on OEM production, leaving little room for brand identity or differentiation.
Without a strong brand, it's difficult to gain traction in the competitive domestic market. Most foreign trade companies have no independent branding, relying instead on foreign logos and packaging. This lack of brand presence makes it challenging to attract retailers and consumers alike. In order to succeed, they must invest in brand building, marketing, and channel development—areas where many are still unprepared.
The domestic market is vast and complex, with diverse regional demands and distribution networks. Without proper channels, even the best products can struggle to reach customers. Many foreign trade companies lack the knowledge and experience to navigate this landscape, leading to slow progress and missed opportunities.
Despite the challenges, there are also opportunities. The Chinese market, with over 1.3 billion people, represents a huge potential. While some industries are still developing, the market is growing rapidly, offering new avenues for expansion. Companies that adapt and build their own brands and sales networks can find success here.
However, the road is not without risks. Many SMEs lack the marketing creativity needed to compete effectively. Some have received funding but failed to use it wisely, expanding too quickly and losing market competitiveness. Others remain stuck in old ways, failing to innovate or adapt, and ultimately falling behind.
In regions like Zhejiang and Guangdong, some companies have started to rethink their strategies. By focusing on marketing ideas, brand development, and customer engagement, they’ve found new life. Marketing creativity is now essential for survival, especially in times of economic uncertainty.
Ultimately, the ability to adapt, innovate, and create value through smart marketing will determine whether hardware SMEs can thrive in the domestic market. Those who fail to evolve risk being left behind, while those who embrace change may find new opportunities in the heart of China’s growing economy.