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How to develop China's bathroom hardware in the future
China's sanitary ware hardware accounts for 30% of the global market, while bathroom accessories make up nearly 35%. Despite this strong presence, the domestic market is facing increasing competition from foreign brands. Rising raw material costs, fluctuating oil prices, higher interest rates, and strict real estate regulations are putting pressure on the industry. In response, Chinese sanitary ware companies must focus on internal development to remain competitive. While technology continues to evolve, the sector still has a long way to go. It’s important not to ignore current weaknesses—let’s explore them together.
First, the bathroom market remains underdeveloped. The concept of an integrated bathroom has accelerated product integration and driven industry growth, offering consumers time and energy savings. However, this ideal vision hasn’t yet captured the current market. Although the idea of a complete bathroom is well-known, consumer demand has been slow. Experts predict that the overall kitchen and bathroom market will exceed 40 billion yuan in the next five years. When combined with smart appliances and electrical systems, the market potential over the next decade could reach 100 billion yuan.
Second, product technology power remains weak. At the recent 16th China International Kitchen and Bathroom Facilities Exhibition, the number of exhibitors rose by 70%, and the exhibition area expanded from 150,000 to 250,000 square meters. Yet, visitor traffic was significantly lower than previous years. This wasn't just due to the larger venue—it reflected deeper issues. Some international brands, despite no live promotions, still attracted crowds because of their advanced technology and innovative products. Small and medium-sized enterprises, however, often lack sufficient R&D investment, resulting in products that fail to meet modern trends or user expectations. This gap needs urgent attention.
As major brands expand into both kitchens and bathrooms, they’re integrating resources and growing stronger. This trend helps meet consumer demands and bridges the gap between products and users, pushing companies toward becoming full-service kitchen and bathroom providers. A true "whole bathroom" experience should go beyond manufacturing—it should create an immersive environment. Currently, China’s overall bathroom concept is still largely based on copying overseas models. Simply replicating foreign designs won’t be enough. Bath companies need to deeply understand local preferences and tailor solutions accordingly. Only then can they truly succeed in the evolving market.