Recently, the Jiangsu Provincial Bureau of Quality Supervision conducted supervision and spot checks on wooden door products. The results showed that 48 batches of spot-check products failed 4 batches, and the failure rate was 8%. According to industry analysts, in recent years, as the demand for the real estate market has decreased, the continuous growth rate of the wooden door industry has slowed down significantly, and the consumption of wooden door products has also become prominent. The wooden door industry has a large number of small brands, overcapacity, and product homogenization. The phenomenon has exacerbated the competition in the market. Poor quality, non-environmental protection of products and unsatisfactory after-sales service are still the biggest problems in the development of the wooden door industry.

Nearly 10% of the formaldehyde emission from wooden doors

Recently, the Jiangsu Provincial Bureau of Quality Supervision announced the 2014 wooden door product supervision and spot checks (risk monitoring) quality analysis report. The supervision and spot checks conducted a total of 48 batches of unqualified samples, 4 failed batches, and a failure rate of 8%. All of the formaldehyde emissions do not meet the requirements of the standard. According to the standard, formaldehyde emission from wooden doors should be 1.5mg/L. The wooden door with the highest amount of formaldehyde released during this sampling was 3.5 mg/L, which was close to 2.5 times the standard value.

According to the analysis, the reason for the unqualified formaldehyde emission is mainly due to the small scale, lack of raw material inspection, simple production process, weak awareness of quality and environmental protection, and poor management methods of some enterprises. Some manufacturers are pursuing the greatest profits. The use of relatively inferior raw materials, such as wood-based panels, adhesives, etc., the formaldehyde emission of the raw materials themselves is unqualified, resulting in unqualified formaldehyde emission from wooden doors on the market. Some of the wooden doors enterprises are pursuing huge profits and use inferior wood-based panels and adhesives to produce inputs.

Quality and after sales are still obstacles to development

In online marketing platforms such as online forums, Weibo, or Tmall, there are still many complaints about the quality of wooden doors and after-sales issues. On the Weibo, users' "exhibition" complaints "Jinfeng wooden door" manual and the actual material is not sent to the right; users "0 cats see the world 0" complaints 3D wooden door quality is poor, the installation of a problem in half a month; "Wood is a little bit" complained that "the quality of the wooden doors on the day was serious and they could not be installed or cracked after installation".

In addition to quality problems, poor installation and after-sales service is a common problem in the wooden door industry. On Weibo, nature wooden doors, 3D wooden doors, Yuejie wooden doors, Vattini wooden doors, European wood doors, Sunspot wooden doors and other brands have been "Tucao", most of them are measured installation delay, size, after sales Pushing and service can't keep up. In the wooden door classification area of ​​Tmall building materials, the bad reviews about wooden doors are also focused on the delay of installation date and poor service.

The industry believes that the wooden door industry is low in the threshold, in order to save costs, some manufacturers use fake and shoddy plates, the quality can not be guaranteed. Due to the increase in labor costs and raw material prices in the past two years, the overall pressure of the wooden door industry has increased, and some manufacturers have not strictly controlled their quality, resulting in a series of quality problems.

Door market small brands everywhere

On November 25, the reporter visited several building materials markets in Beijing and discovered that there are many wooden doors on the market. In a building materials market outside the West Fourth Ring Road, the reporter saw no more than 20 wooden door brands in the wooden door area, and it was common for a showroom to sell 2-3 brand wooden doors.

According to statistics, in 2013, the number of wooden door companies in China reached tens of thousands. However, with the rising prices of production materials and the homogenization of products, the development of wooden doors has encountered bottlenecks.

In a building materials market, the *** reporter found that the same type of mixed oil solid wood composite door, almost every brand has sales, the price is about 800 yuan per set. A wooden door salesman told the *** reporter: “The cost of production used by the wooden door manufacturers of the same paragraph is similar to that of the Beijing brand, which is also sold in the same market. The price cannot be higher than other brands.” *** Reporter Consulting What is the difference between these wooden door brands, a wooden door sales staff said: "Beijing's wooden door brand is very large, some of the door factory to the big brand to pay some money, the production of the wooden door to paste the brand's brand, you can sell."

According to insiders, the situation of OEM production is not uncommon in the wooden door industry. In the Beijing market, many home improvement companies have their own brands of cabinets and wooden doors. Some home improvement companies are self-built cabinets and wooden door factories, while some home improvement companies allow manufacturers to process products and paste the company's brands for sales. It is not a secret in the industry.

In the service model, the wooden door industry has also been stuck. At present, most companies still adopt the mode of first booking and payment, 20-45 days after the installation. From pre-sales, sales to after-sales, consumers can only rely on the promotion of the wooden door brand to decide whether to purchase products, and not to experience product quality and install after-sales services.

According to industry analysts, the wooden door industry has a low threshold and is easy to enter, leading to a small number of brands on the market and a poor concentration of big brands. The disorderly brand, serious product homogeneity, and poor after-sales service have delayed the development of the industry.