Buying furniture to Likou Furniture City, this statement was very popular in the past few years, because there are many options, you can also bargain. In the past two years, Red Star Macalline, Yuexing Furniture City, and Sixth Space have rapidly expanded in Sucheng, bringing in imported brands and high-end brands. Buying furniture to Likou is no longer the only option. Facing the "foreign invasion", as the second largest furniture industry in the country, the furniture merchants and the industry themselves are thinking about how to solve the problems of large but not strong industries and lagging research and development capabilities. The new trend is that more and more Likou furniture manufacturers have begun to pay attention to R & D and design, and have their own R & D team; and yesterday the Suzhou International Home Furnishing Research and Development Institute, which is jointly organized by governments, associations, enterprises and universities, has also started construction.

Furniture lacks R & D capabilities

Likou Furniture City, which started from a small rural family workshop in the 1990s, has now developed into the largest furniture distribution center and consumer market in East China. The nearly 1.5 million square meters of furniture city brings together more than 3,000 businesses. But when you casually shop in Likou Furniture City, you will be picky, because there are too many options, and because there are too many similar "faces", how to choose may be more than the price.

The Likou furniture cluster is dominated by small and medium-sized enterprises. The vast majority of enterprises rely on their own strength, making it difficult to support a multi-million-dollar R & D team. What's more, new products created by heavy investment will face the risk of not being welcomed by the market after being put into production.

"The overall reputation of Likou Furniture City is well-known, but there are not many well-known brands in this cluster." Shi Lei, executive chairman of Suzhou Furniture Industry Association, commented. Gu Hongmin, Secretary of the Party General Branch and Deputy Director of the Likou International Furniture City Management Committee, also admitted that R & D and design are the "short legs" of the Likou furniture industry, which has affected the growth of the entire Likou furniture industry. It can be contrasted with the Guangdong furniture industry. In important areas of the Guangdong home furnishing industry, such as Shenzhen, Dongguan, Shunde, Zhongshan, etc., in seven or eight years, furniture R & D institutes or furniture design institutes were established accordingly. These R & D institutions have become leading units and public platforms that lead the development of local industries, and promote corporate brand innovation and new products.

The current status of Likou furniture, weak research and development capabilities, product design and quality is not guaranteed, and there is no personality, which in turn restricts the furniture companies to grow bigger and stronger. People in the industry are not only confident about its huge scale and subsequent potential, but also worried about the industry's own R & D capabilities.

Optimization and upgrading of the furniture industry to enhance R & D capabilities

In fact, in Xiangcheng District, several powerful furniture companies have seen the importance of research and development capabilities for market competitiveness. So "one step ahead" and formed its own R & D team.

New Acer Furniture is one of them. Cai Yaojun , assistant to the general manager of the company, said that since the company started to build a research and development team in 2005, the company has already launched 3 series of original products to the market, each series of furniture products up to 100 Species. "Each series has invested 3 to 5 million yuan in R & D. Although the investment is large, the long-term benefits created are also considerable." Cai Yaojun said that now R & D funds account for about 10% of sales. After more than 8 years of development, the company's R & D team has reached 12 people, of which 2 are graduate students, and the annual salary of the "core" staff has reached 200,000. Despite the high salary, talents for furniture R & D are still scarce.

Shi Lei, executive chairman of the Suzhou Furniture Industry Association, said that consumers are now increasingly pursuing furniture quality, grade and design sense, and the price attractiveness is weakening. Although the Likou furniture industry cluster is large but not sophisticated, there is a lack of original products. It is obviously not vital to rely on the "price war" alone. Under such circumstances, concentrating talents and resources to enhance R & D capabilities is conducive to the optimization and upgrading of the entire furniture industry and is also a guarantee for the long-term development of Likou Furniture.

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